Campaign Manager

Posted July 11, 2017 This position has been filled

Resignation Media is looking for a Digital Campaign Manager to be responsible for placing online advertising campaigns, managing advertiser and agency relationships and working closely with Sales/Planning/Brand Strategy and other internal teams to execute plans accordingly. The Digital Campaign Manager is responsible for campaign fulfillment consisting of implementation, reporting, campaign revisions, creative fulfillment, account reconciliation and billing.This position will provide feedback in making campaign adjustments for maximum effectiveness, and monitoring campaign delivery, click-through rates and performance. The goal of this position is to provide the sales teams with strategic suggestions to maximize results for advertiser’s campaigns as well as provide the tools to reps to mitigate account churn. The Digital Campaign Manager will also assists in the accomplishment of departmental and company objectives by performing other related duties as assigned.

Job Description

  • Timely delivery of detailed campaign performance reports with strategic analysis and optimization recommendations.
  • Organize necessary client calls and email in gathering client IOs, creative assets, billing information and any other pertinent information needed in the fulfillment of a client's campaign.
  • Monitors campaigns for 100% fulfillment based on client IO.
  • Works with the Ad Operations team to make sure that online ads tested successfully before campaign begins.
  • Provides excellent service to internal and external customers by courteously and effectively fulfilling requests, addressing concerns and solving problems in a timely, professional manner.
  • 100% Campaign Fulfillment requires the Digital Campaign Manager to do the following as the primary day to day point of contact.
  • Produce custom reporting to easily and effectively show campaign success for continued retention
  • Assist in building proposals in line with customer goals and KPIs
  • Coordinate creative fulfillment and IOs in working directly with advertisers, sales and central ad ops team
  • Work with Accounting team for account related needs in setting up accounts, establishing credit, providing invoices, etc.
  • Work within various ad servers and advertising platforms to successfully implement campaigns, upload and test creative, build reports, etc.
  • Primary point of contact for any campaign that comes through the Sales team.
  • Working with the advertisers agency to collect all the appropriate tags and raw assets that correlate with the IO and the specific products running within. This can extend to creating custom units through our creative partners and ad unit testing.
  • Providing any necessary inventory metrics to the sales team or other parties, utilizing our host of ad servers and analytics platforms.
  • Making sure that all sponsorship opportunities run as planned consisting of Studio, Editorial, Takeovers and High Impact media.
  • The most important aspect of the Campaign Manager job is to ensure full delivery of each campaign.

Requirements

  • Attention to product, operations and sales detail.
  • Strong written and verbal communication skills.
  • Proactive daily analysis and campaign optimization.
  • Must be able to multi-task and prioritize effectively in a fast-paced environment.
  • Able to work independently and with minimal supervision.
  • Excellent interpersonal and customer service skills.
  • Adaptive to change and ability to meet tight deadlines.
  • Thrive in a team-oriented environment.
  • Problem Solving.
  • Digital advertising verticals and products both current and evolving media.
  • Digital ad servers for video, standard media and content.

Compensation & benefits

  • Competitive salary.
  • Profit sharing.
  • 401(k) with a company match plan (after 6 months with the company).
  • Open vacation policy.
  • Competitive medical/dental/vision insurance plans.

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