More Bill Murray, Maybe That’s the Answer to Golf Industry Woes

Bloomberg September 26th, 2016

Bill Murray and his brothers don’t think golf is in decline, just that it needs to loosen up a bit.

That’s why the “Caddyshack” star and his five brothers are debuting a line of apparel for the sport next month that borrows from the comedian’s on- and off-screen pursuits. One pattern is speckled with tiny highball glasses, a reference to Murray’s love of cocktails. Another features bunker rakes like the kind used by Carl Spackler—the deranged greenskeeper Murray played in the 1980 classic. A pinstriped shirt resembles the home jersey of the Murrays’ beloved Chicago Cubs baseball team. The brand’s logo is a silhouette of Murray tossing a club in frustration.

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